Podcasters turn to third-party vendors to sell subscriptions

Why podcasters are selling subscriptions through third-party vendors

Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.

Additional coverage:

• This week's Digiday+ Future of TV Briefing highlights the top questions facing TV and streaming ad buyers and sellers heading into this year's upfront market.
• Audio advertising is experiencing record growth, as privacy regulations continue impacting targeting tactics, according to a study released by Comscore's programmatic division Proximic.
• Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns, a Digiday+ Research survey found.
• In addition to 3D mural art, Lenovo is focusing its efforts on digital marketing, particularly social media with an "influencer-led approach."
• Evil Geniuses has announced a new partnership with Thunderpick, a crypto and online esports betting platform — evidence that some brands are still interested in using esports orgs as a conduit to the gaming audience.