Publisher’s guide: Growing subscriptions and fighting churn
As publishers place ever-increasing importance on subscriber engagement and retention in the digital space, digital-only subscriptions continue to see positive outcomes. With the results plain to see, publishers are turning to innovative audience engagement and data tactics to generate even more insight into reader behaviors. The mission is to transform anonymous, one-time visitors into subscribers. Working with subject matter experts and Mather Economics' deep knowledge of subscription management and customer analytics, in this new guide Digiday and Viafoura put a lens on the tactics publishers are employing for 2023, highlighting how first-party data, A/B testing and DXPs are enhancing customer journeys and driving revenue. Download it to learn:
Sponsored by: Viafoura |
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Retail media's impact on retailers, marketers and agencies
Thursday, May 18, 2023
Also: Death of the cookie, blurring of ad tech set to buoy M&A
WTF is responsible media?
Wednesday, May 17, 2023
With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy
Black creators' relationships with platforms remain strained
Wednesday, May 17, 2023
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Live forum: The state of creative strategy
Tuesday, May 16, 2023
The creative strategy brands and agencies bring to their campaign efforts has never looked like this. Generative AI has upended the nature of the brief, and omnichannel, CTV and retail media networks
Kick is rolling out ads — but it doesn’t care about ad revenue
Tuesday, May 16, 2023
Also: NBCUniversal's upfront sans Linda Yaccarino
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