Marketers still have to wait for search advertising on TikTok
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Marketers tap safeguards to prevent, mitigate AI fraud
Friday, May 19, 2023
Also: Concerns about Google's Privacy Sandbox updates
Publisher’s guide: Growing subscriptions and fighting churn
Thursday, May 18, 2023
As publishers place ever-increasing importance on subscriber engagement and retention in the digital space, digital-only subscriptions continue to see positive outcomes. With the results plain to see,
Retail media's impact on retailers, marketers and agencies
Thursday, May 18, 2023
Also: Death of the cookie, blurring of ad tech set to buoy M&A
WTF is responsible media?
Wednesday, May 17, 2023
With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy
Black creators' relationships with platforms remain strained
Wednesday, May 17, 2023
Also: Linda Yaccarino's likely top priorities
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