Marketers still have to wait for search advertising on TikTok

Also: Nike's virtual sneaker drop and NFT cynicism ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
When those search ads materialize remains to be seen.
May 22, 2023

Marketers are going to have to wait for search advertising on TikTok

The long wait for search ads on TikTok looks set to continue indefinitely. They're being tested, but it doesn't sound like TikTok is completely happy with what it has so far.

Additional coverage:

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Ivy Liu
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Nike’s is reaching out to self-identified fans with token-gated content and exclusive experiences in NFT form. It is not “selling a jpeg” or appealing to speculators.

Diverse audiences are valuable, but overly cautious block lists are sometimes preventing a range of readers and viewers from discovering brands' content.

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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed.

Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys.

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Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet.

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Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results.

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Supply path optimization has recently taken on renewed importance. Here’s an explainer on what it is.

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Today’s layoff is FaZe Clan’s second in 2023, following a February layoff of roughly 20 percent of the org’s staff. FaZe CEO Lee Trink informed staff members of the layoff via an email viewed by Digiday.

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Marketers tap safeguards to prevent, mitigate AI fraud

Friday, May 19, 2023

Also: Concerns about Google's Privacy Sandbox updates ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Publisher’s guide: Growing subscriptions and fighting churn

Thursday, May 18, 2023

As publishers place ever-increasing importance on subscriber engagement and retention in the digital space, digital-only subscriptions continue to see positive outcomes. With the results plain to see,

Retail media's impact on retailers, marketers and agencies

Thursday, May 18, 2023

Also: Death of the cookie, blurring of ad tech set to buoy M&A ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

WTF is responsible media?

Wednesday, May 17, 2023

With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy

Black creators' relationships with platforms remain strained

Wednesday, May 17, 2023

Also: Linda Yaccarino's likely top priorities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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