5 years in, GDPR has had double-edged impact on ad market

Five years in, the GDPR has had a double-edged impact on the ad market

When it launched in 2018, the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn't just grab it without someone's permission.

Additional coverage:

• At the Digiday Programmatic Marketing Summit this week, brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn't be personalized.
• Google exec Victor Wong spoke with Digiday about plans for the Privacy Sandbox rollout, addressing industry skepticism and navigating regulatory scrutiny.
• Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content. More in this Digiday+ Media Briefing.
• Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument?
• Is programmatic advertising fulfilling its promise or has its pace of progress slowed? That’s a question that GroupM Nexus president of North America JiYoung Kim addressed at the Digiday Programmatic Marketing Summit.