💥 Tim Stoddart: The Power of a Personal Brand

Tim Stoddart of CopyBlogger shares how creating online has led to multimillion-dollar business opportunities.

"If it weren’t for my podcast, my reputation, and for the episode I recorded with Jonny, none of this would have happened.

I owe it all to my personal brand."

"How do I build a product that lends itself to organically going viral."

Great example of leveraging TikTok to sell an interesting product that is likely to get lots of traffic on social media.

"Strategy
1. Choose a product that is likely to go viral. 2. Use TikTok to test videos to find the first viral hit.
3. Retarget those viewers to close more sales.

Here is the link to the business.

Another great Growth in Reverse deep dive.

Big Ideas:
► It pays to jump on rising trends. The topic of his newsletter is AI
► Taking courses from your favorite creators can be a huge growth unlock.
► The importance of engagement groups to promote your content.
► 98% of his subscribers are coming organically.

After 3 years, "the Marketing Millennials LinkedIn page:

► Averages 5000+ likes per post
► Has 690,000 followers
► Reaches 110+ million people each year"

Related Link:
Marketing Millenials Deep Dive on Growth in Reverse

via @fortheinterested

Another example of an audience-first creator business.

Shvkti built a $258k clothing business from the popularity of his TikTok videos. All his clothing is sold through a print-on-demand supplier so there are no inventory or manufacturing costs associated with production.

He has 3.1 million followers on TikTok and 323K followers on Instagram.

Matt McGarry shares 11 high-performing hooks to capture attention.

Tiago Forte talks to Ryder Carroll, the inventor of Bullet Journal, about how he tracks ideas in a notebook and Roam Research.

Big Idea: Ideas are everything for creators. Having a system to store and recall ideas is critical to content creation.

Greg Isenberg interviews Harry Campbell, the founder of The Rideshare Guy.

He now has 75k email subscribers and 149k YouTube subscribers.

The site makes money primarily from driver referrals and other affiliate offers.