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Shopify Dispatch Issue #401 - Email marketing, More customers are better

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Issue #401 - May 31st, 2023

eCommerce Email Marketing: The Complete Guide

Patrick Rauland wrote a guide on how ecommerce stores can use email marketing.

Just remember, you don't have to jump right into automation. You can ease into it. As long as you're sending messages to customers over email, you can always expand the technical side as you go.

Customers > $$$

Kevin Hillstrom compares how it's better to get more repeat customers than more spending per customer

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.

If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

My articles this week

Market basket analysis for Shopify stores: increase sales with advanced merchandising data

Track customer behavior changes using RFM snapshots

Don't underestimate the power of an automated email report

Newly released: Focus reports sent to your email directly from Repeat Customer Insights

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

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Older messages

Shopify Dispatch Issue #400 - Custom email templates in Shopify, Rebuy rate boosts

Wednesday, May 24, 2023

​ Issue #400 - May 24th, 2023 Welcome to the big 4-oh...-oh issue of Shopify Dispatch. Create and save custom templates in Shopify Email If you're using Shopify Email, you can now create your own

Shopify Dispatch Issue #399 - Shopify to optimize emails, Entrepreneurship index

Wednesday, May 17, 2023

​ Issue #399 - May 17th, 2023 Optimize email send times and subject lines with Shopify Magic Shopify Magic (their Chat GPT AI) can now create email subject lines and optimize the email send time. Like

Shopify Dispatch Issue #398 - Shopify layoffs, Big asset file changes

Friday, May 12, 2023

​ Issue #398 - May 10th, 2023 Shopify: Important team and business changes The big news this week is Shopify laying off 20% of their employees and selling off Shopify Logistics less than a year after

Shopify Dispatch Issue #397 - Shopify Benchmarks, Data profiling

Wednesday, May 3, 2023

​ Issue #397 - May 3rd, 2023 Compare Data to Stores Like Yours with Benchmarks Shopify has released the ability to benchmark some of your metrics against other stores. It's a very limited set of

Shopify Dispatch Issue #396 - Shopify Bill Pay, Collection list performance

Wednesday, April 26, 2023

​ Issue #396 - April 26th, 2023 Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want Shopify has integrated with Melio to offer the ability to pay bills within Shopify. While an interesting

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