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Shopify Dispatch Issue #397 - Shopify Benchmarks, Data profiling

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Issue #397 - May 3rd, 2023

Compare Data to Stores Like Yours with Benchmarks

Shopify has released the ability to benchmark some of your metrics against other stores. It's a very limited set of metrics and has a lot of criteria but it's an improvement over their previous store-wide benchmark that no one could explain.

What Is Data Profiling? Types and Why It Matters

Shopify has written an article on getting started with data profiling to measure how your store is performing.

When are your best customers defecting?

Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.

My articles this week

Rewrite your customer service auto-reply email

Be careful sending incentives to this customer segment

Use your existing customers to attract new customers

Stop delaying your profitable project ideas

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

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Shopify Dispatch Issue #396 - Shopify Bill Pay, Collection list performance

Wednesday, April 26, 2023

​ Issue #396 - April 26th, 2023 Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want Shopify has integrated with Melio to offer the ability to pay bills within Shopify. While an interesting

Shopify Dispatch Issue #395 - Should you sell on Amazon, Full-funnel product pages

Wednesday, April 19, 2023

​ Issue #395 - April 19th, 2023 The Realities of Selling on Amazon: A Practical Guide for Founders Courtney Goudswaard breaks down the pros, cons, and costs for selling on Amazon. It's very well

Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes

Wednesday, April 19, 2023

​ Issue #394 - April 12th, 2023 Investing Marketing Dollars Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at

Shopify Dispatch Issue #393 - Send gift cards from Dawn, Dynamic data for blogs

Wednesday, April 5, 2023

​ Issue #393 - April 5th, 2023 Send gift cards directly to the recipient, and include a message Shopify's Dawn theme now has the ability to send gift cards to the recipient with a message. It's

Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel

Wednesday, March 29, 2023

​ Issue #392 - March 29th, 2023 Price / Customer Tradeoff Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term.

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