GrowthHackingIdea - +30% more engagement (study)
This is part of the onboarding process at Airbnb:
1. The company encourages new employees to ship new features on their first day at the company.
2. It shows that great ideas can come from anywhere.
Example:
There was a basic feature - users could 'star’ properties to add them to a wish list.
One Airbnb designer said:
“I think the stars are the kinds of things you see in utility-driven experiences.
Our service is so aspirational. Why don't we change that to a heart.”
This simple change from a star to a heart increased engagement by over 30%.
Source: firstround.com
Cheers,
Charlie Patel ;)
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