GrowthHackingIdea - +30% more engagement (study)

This is part of the onboarding process at Airbnb:

1. The company encourages new employees to ship new features on their first day at the company.
2. It shows that great ideas can come from anywhere.

Example:
There was a basic feature - users could 'star’ properties to add them to a wish list.
One Airbnb designer said:
“I think the stars are the kinds of things you see in utility-driven experiences.
Our service is so aspirational. Why don't we change that to a heart.”

This simple change from a star to a heart increased engagement by over 30%.

Source: firstround.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036