GrowthHackingIdea - +11% more leads (simple)

An online mortgage application took up to 20 minutes. Because of all the data that was required.
The process consisted of 2 parts:
1. Signup box: Enter your first name and email address.
2. Fill out the full application.

The company added one simple element to their signup box.

It increased the number of fully completed applications (= leads) by 11%.

What element did they add?

They added to their signup box a simple checkbox: "YES! I am ready for a better rate today!"


By asking users for a small, positive action up front and a reminder about the outcome - they've reinforced their commitment to the process.

Result: +11% more leads

Source: www.conversionvoodoo.com


Cheers,
Charlie Patel ;)



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