6%-64% more money from the same products

A recent study, conducted by Origin/Hill Holliday, found...
what makes people WANT to pay 5%-64% more for the same product:

1. Product pages for four bottles of California Chardonnay paired with this made people willing to pay 6% more.

2. Image of painting along with this was deemed 11% more valuable.

3. eBay listing for a set of fish-shaped spoons paired with this attracted 64% higher bids.

Any thoughts on what "this" is?

The answer is - a story:
1. Winemaker’s story.
2. The artist's personal story.
3. Short fiction story.

This study was shared by our community member - Daniel Weber. Thank you!

Source: www.adweek.com


Cheers,
Charlie Patel ;)



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