6%-64% more money from the same products
A recent study, conducted by Origin/Hill Holliday, found...
what makes people WANT to pay 5%-64% more for the same product:
1. Product pages for four bottles of California Chardonnay paired with this made people willing to pay 6% more.
2. Image of painting along with this was deemed 11% more valuable.
3. eBay listing for a set of fish-shaped spoons paired with this attracted 64% higher bids.
Any thoughts on what "this" is?
The answer is - a story:
1. Winemaker’s story.
2. The artist's personal story.
3. Short fiction story.
This study was shared by our community member - Daniel Weber. Thank you!
Source: www.adweek.com
Cheers,Charlie Patel ;)
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