GrowthHackingIdea - Why 54% unsubscribe (and how to fix it)
Did you know that 54% of people unsubscribe because - Emails come too frequently.
Here are the solutions I use:
1. By default, I send emails twice a week.
2. For those who are really hungry for content - they can earn daily emails (by inviting friends, or by paying for access).
3. When I see a person doesn't open 3 emails in a row, I switch that person to the least frequent - weekly emails.
As a result:
1. Weekly/biweekly emails show ~30% open rates (28K subscribers).
2. Daily emails show ~50% open rates (1K subscribers).
3. Unsubscribe rate is ~2%/month.
![](http://e.growthhackingidea.com/files/e.growthhackingidea.com/general/avatar.png)
Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
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