SEO Chatter - What Batman can teach you about SEO

I've always been fascinated by the superhero Batman.

I read the comic books as a kid, watched reruns of the original TV show, and make sure to see the latest Batman movies when they hit theaters.

Recently, I saw a funny Batman meme when scrolling through my Twitter feed and it got me thinking about SEO and digital marketing...

There's a lot you can learn from Batman that applies to growing your website and online business.

Here's what I mean:

Take keyword research for example.

When solving a problem, Batman is always looking for clues.

And so should you.

You should never write an article blindly or just publish what you think people will like.

Your audience is actively searching for specific keywords in your niche and you should be targeting those queries with your content to get the highest return from your efforts. Tools like LowFruits, KWFinder, and Semrush are great choices for this job.

There are also good ways and bad ways to optimize your content for higher rankings.

The good way is to put your keywords in the right spots on the page to enhance the ranking factor for keyword prominence and include the type of content that matches user search intent, which is ultra-important for Google to rank your site in the top 10.

The bad way is to just guess at these things and hope you see some results.

Another lesson from Batman revolves around the Batmobile, which was his primary mode of transportation.

With the entire globe's attention span dwindling away like a deflated balloon, you gotta make sure your website is fast enough to serve up the goods to your visitors. Google's algorithm takes page load speed, pogo-sticking behavior, and other user metrics into consideration when ranking your content in the SERPs.

The simple solution here is to use a fast website theme (I like GeneratePress), a caching plugin (WP Super Cache is good), and the free Autoptimize WordPress plugin (which helps with greedy Javascript, CSS, and Images).

The other thing about Batman is this:

He couldn't survive without the fancy gadgets given to him by Lucius Fox, who was the business manager and head engineer bad-azz for Wayne Enterprises (Batman's company by day).

Those trusty tools are what got Batman out of sticky situations and gave him the upper hand against nasty villains who were out to destroy him.

Lucius and those gadgets literally saved Batman's life over, and over, and over again.

That brings us to the most important part of this lesson:

Having a secret stash of SEO and digital marketing weapons you can use—at your command—to annihilate your competitors is essential to winning the long-term game of online business building.

And like Lucius Fox, I can help supply you with the best stuff that has been engineered to generate results on the web.

If you're also a Batman fan, then you know that Batman and Lucius were an unstoppable team.

Batman was the public-facing superhero who got all of the credit while Lucius was the technical wiz hiding in the shadows.

And they both liked it that way.

If you want to get all of the accolades for your booming business (like Batman did with the people of Gotham City) while I support you behind the scenes as your trusted comrade (aka, your Lucius Fox)...

Then flutter your bat wings over to here:

​SEO Chatter Mentorship Program​

Stephen Hockman
SEO Chatter Founder