SEO Chatter - Avoiding Google's wrath

Not a day goes by that I don't hear comments like these:

"This latest Google algorithm is destroying my site!"

"I lost all of my page one rankings overnight!"

"Can someone please help me regain my lost traffic? I'll pay anything to get back to the top 10!"

It's getting worse too.

Practically every week there's an unconfirmed Google algorithm update that's shaking up the SERPs.

And some sites are getting seriously hammered.

Example:

One blogger I talked to had years of top 10 rankings washed away without any explanation whatsoever.

Or so it seemed...

After a bit of chatting and discovery, this person honestly got what they deserved.

They had thin content and participated in link schemes in the past to artificially boost the authority of their domain. They also went super heavy on AI-written content because that's what the SEO gURuS are now dOiNg!!

It was basically a matter of time until Google put all of those pieces together and sent that site to the abyss where it belonged.

But not everyone who faces Google's wrath these days is doing something shady.

Another site owner I connected with had a great site on the surface. And never once paid for a single backlink.

The site even had good authority indicators like a complete author profile, prominently listed business address, mentions on trustworthy sites, active social accounts, etc.

However, their on-page SEO was horrible, the site had very little topical authority across its core categories, and the internal linking was a mess.

And that's what nailed 'em.

The web pages they were lucky enough to get into the top 10 positions on Google were quickly swept away and replaced with competitors who were meeting those crucial criteria.

Fortunately after our chat, that person is now on a good road to recovery because they know exactly what to do to fix it.

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Stephen Hockman
SEO Chatter Founder