Airbnb`s approach on how to gain insights

If your customers were hospital patients, in order to feel their pain, you'd need to become a hospital patient too.
That's the "Always be the patient" approach by Airbnb.

Here's how they apply it:
1. Every new employee takes a trip in their first week.
2. Then they document their experience.
3. Then they actually share the experience back with the entire company.

Source: firstround.com


Cheers,
Charlie Patel ;)



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