GrowthHackingIdea - 11,592 leads (study)

VenturePact, a software development marketplace, generated 11,592 leads using this approach.

They launched a lead generating calculator, "Find out how much your app costs".

1. This landing page converted at a 66% rate.

2. This was followed by 8 questions with multiple choice answers.
For example: "Which platform will the app be built on? Android, IOS, Windows"

3. It asked for not only your email but also the emails of people who you’d recommend the calculator to.

4. Final page with results included a call to action leading to the company website (4% conversion rate).

5. Promoted the calculator on Quora (looked for related questions and posted the link there).

Result:
The calculator boosted traffic by 15% (generated 11,592 leads) and increased conversion rate by 28%.

Tools:
1. This tool creates online calculators (7 day free trial).
2. I also found this free alternative.

Source: resources.outgrow.co


Cheers,
Charlie Patel ;)



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