Virtual event: How publishers are making the switch to first-party data only

The need for first-party data solutions is only rising as the world increasingly focuses on privacy and data. For publishers that make the right moves and transform their data approaches effectively, this is a unique opportunity to expand offerings and diversify revenue. 

However, obtaining first-party data in a privacy-compliant manner while persuading audiences that the value exchange is in their favor can prove a challenging balancing act. 

Join Morika Georgieva, director of customer success and technical services at Permutive, and Alistair Smith, head of commercial data and insight at The Independent, on July 26 at 10 a.m. ET as they discuss the future of first-party data, emerging trends and opportunities for publishers. Register to learn: 

• Valuable lessons from The Independent’s shift to being a first-party data-only publisher
• The role of first-party data in the sales process and campaign optimization
• Real-world examples depicting the impact of leveraging data on revenue growth

Sponsored by: Permutive

Can't make it? Register and we'll send you an on-demand recording.