How MediaMath’s bankruptcy exposes ad tech challenges

Also: Privacy changes spell a messy month for marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious.
July 05, 2023

MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges

MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious.

Additional coverage:

Other things to know about

Top Stories
MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious.

howdy!
This month, Apple will expand iOS 17 to public beta, which includes automatically remove URL trackers from Mail, Messages and private browsing.

According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences.

Advertisement

howdy!
As Reels stands as a real competitor to TikTok, Meta talks next steps in monetization.

High-quality analytics tools are helping advertisers craft actionable audience segments and creative while offering strategic optimization recommendations to get the most value from their data.

howdy!
This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry.

Advertisement

It’s simple to overstate the impact of a streaming TV campaign, mainly when other channels, such as digital display, are lumped into the CTV mix.

howdy!
Publishers are becoming more discerning about what ad inventory they decide to put up for auction.

howdy!
In an effort to appeal to millennials and Gen Z who are looking for a healthier cereal option, Magic Spoon is adapting its social media mix and changing it up to attract their attention.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

New lawsuits want to take OpenAI to court

Monday, July 3, 2023

Also: MediaMath seeks bankruptcy protection ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What Shein’s misstep means for influencer marketing

Friday, June 30, 2023

Also: How is Gen Z watching TV? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

WTF is post-omnichannel marketing?

Thursday, June 29, 2023

As marketing and advertising approaches expand and evolve, brands have embraced omnichannel strategies to ensure seamless customer experiences across channels and devices. However, the lines between

Programmatic ads pose new brand risks in generative AI boom

Thursday, June 29, 2023

Also: Transparency woes mount amid Google's antitrust pressures ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketers balance skepticism, utilization in AI-media buying

Monday, June 12, 2023

Also: Popsugar's Play/Ground and the publisher event model in 2023 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

The Final Chance in 2024

Sunday, September 22, 2024

Don't miss out on the opportunity to work directly with a Platinum affiliate making over $250K a year View in browser ClickBank Logo A few months ago, we unveiled a program that aspiring affiliates

Recruiting Brainfood - Issue 415

Sunday, September 22, 2024

White, blue and grey collar economy, end of remote work at Amazon, an amazing cultural artefact from MrBeast and some laowai trying to apply for a job with the People's Liberation Army.... ͏ ͏ ͏ ͏

Logic vs Emotions

Sunday, September 22, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack Logic vs Emotions A

LUC #63: Understanding Database Types — Relational, Vector, Graph, and More

Saturday, September 21, 2024

Plus, API architectural styles you should know, understanding the OSI model, and PACELC theorem explained ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Perfect Landing Page Formula

Saturday, September 21, 2024

Copy and pasteable 11 elements for your site ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The 3 Types of Hires You Just Can’t Make Today

Saturday, September 21, 2024

The Jaded, The Broken, and The Done To view this email as a web page, click here saastr daily newsletter The 3 Types of Hires You Just Can't Make Today: The Jaded, The Broken, and The Done By Jason

'It’s That Belief in Yourself in That Moment'

Saturday, September 21, 2024

We spoke to Stanford Tennis Coach Paul Goldstein about the difference between the one-hit wonders and those who sustain, cultivating mental fortitude, and controlling nerves in pressure moments. ‌ ‌ ‌

VC expertise and exit outcomes

Saturday, September 21, 2024

Also: Fed rate cut marks the dawn of a new VC era; AI innovation abounds; Private markets in Greater China are experiencing a significant slowdown... Don't want to receive these emails? Manage your

Podcast app setup

Saturday, September 21, 2024

Open this on your phone and click the button below: Add to podcast app

Automate your email marketing without coding

Saturday, September 21, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative Today's hack Automate your email