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What Shein’s misstep means for influencer marketing

Also: How is Gen Z watching TV? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
With Shein influencers under fire, influencer agency executives talk industry ripple effects.
June 30, 2023

What Shein's misstep means for the influencer marketing industry

The fast-fashion giant's recent controversy involving influencers could reshape how brands work with creators — for better or worse.

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Ivy Liu
With Shein influencers under fire, influencer agency executives talk industry ripple effects.

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During this year’s VidCon, Digiday interviewed more than two dozen attendees about their video and TV-watching habits.

A game’s quality matters dramatically to the 3 billion players consuming them, so it’s no wonder gamers find subpar experiences frustrating. However, they welcome in-game advertising experiences that feel connected to their gaming experience.

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Compared to traditional key performance indicators, such as viewability or clicks, researchers say creative quality of ads can show how content is affecting end viewers.

According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences.

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Nascar’s Chicago Street Race — a race along downtown — is set to take place this weekend. To capture the fun, the racing brand struck a new partnership with TikTok — and is building an on-site studio to create content in real-time.

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Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys.

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Researchers say programmatic ads are finding their way on AI-generated websites and other low-quality content.

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Study alleges YouTube advertisers were misled over ad placement, prompting renewed outcry.

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