Andrea HoymannJul 4
Mailbrew Marketing Weekly - Marketing Weekly #135
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Sunday July, 2023
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Here's your weekly marketing brew. ☕️
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Blogs
Navigating the AI Revolution in Marketing
Long-form VS Short-form SEO: Which Is Better?
Chloe LongstreetJul 4
Thought Leadership Content: Definition and Step-by-Step Guide
Tim StoddartJul 7
AI is very effective at answering your target audience’s FAQs, and the old strategy of publishing “how-to” content won’t help...
The post Thought Leadership Content: Definition and Step-by-Step Guide appeared first on Copyblogger.
How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team
Tamilore OladipoJul 6
In this article, we’ll highlight the key points from the LinkedIn team about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.
How to Build a Full-Funnel Marketing Strategy (w/ Example)
Bill WidmerJul 6
Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey. I’ll also give you…
Read more ›
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
Rand FishkinJul 6
Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic investments. It’s because ads aren’t just measurable, they’re attributable. Your CFO, CMO, and CEO can get in a room and look at the CAC:LTV ratio of …
The #1 Factor for Improving Your SEO Conversion Rate
Devesh KhanalJul 6
Learn where to focus your efforts if you want to improve your SEO conversion rate.
Newsletters
Podcasts
The 4 Commitments To Grow Your Reach Online
In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.
Her …
A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595
Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best …
Deconstructing Peter Zeihan’s Creator Biz
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a look at Peter Zeihan, a well-known and controversial author, social media voice, and geopolitical strategist. They dig into his work to show you what you can learn from his approach to research, publishing, …
Now With More Travel Tips!
John Wall and Christopher PennJul 7
In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it’s all about Threads! Flights – Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains …
Do any other new marketers hate realising how fake everything is?
I've been in the marketing business for a few months now, coming from no previous experience and it's been an exciting journey. However, I feel like when you start to get into marketing, you start seeing it everywhere. I look on social media and all I see is people trying …
Here’s what happened in marketing today!
1/ Instagram’s Twitter Rival app “Threads” was announced today & it is about to launch on thursday. Instagram Users will be easily able to move the audience to the app with one-click follow.
2/ ChatGPT’s browsing feature is no-longer available. OpenAI declared, they’re done testing.
3/ Twitter's Google Rankings Plummet …
OpenAI takes a dip, Meta reveals 22 Algorithm Factors & Youtube copies TikTok again!
Here’s what happened in marketing today:
1/ Instagram’s Threads app reached more than 50 million users in less than 48 hours.
2/ Pinterest to build a new content ranking system built on user email data gathering.
3/ Microsoft launched a free AI training with professional certificate.
4/ New Edits to …
Marketing Jobs on the Swipe Files Job Board →
Thanks for reading!
Have a great week. 🤓
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Marketing Weekly #134
Sunday, July 2, 2023
How To Make Money As A Copywriter in 2023 • How to Collaborate with AI to Get the Best Out of Your Content • How to Format a Blog Post (For Search Success) • 5-Minute Whiteboard: Measurement vs.
Marketing Weekly #133
Sunday, June 25, 2023
4 requirements for data and creativity to work together • How This Creator Turned $20 Into 40k+ Social Media Followers • How to Become a Better Writer (Beginner's Guide) • Sipping On Social • How
Marketing Weekly #132
Tuesday, June 20, 2023
Social Platforms Are At The Mercy Of Creators Now. Here's Why. • How to Start a Marketing Agency: Go From Freelancer to CEO • How This Ex-TikTok Employee Approaches Being A Creator • Finding a Good
Marketing Weekly #131
Monday, June 12, 2023
How to Become a Freelance Writer: First Dollar to Six Figures • The Content Writer Role at Buffer: What We Looked For In Applications • Is It OK to Remove 301 Redirects After a Year? We Tested It • 💡
Marketing Weekly #130
Sunday, June 4, 2023
Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life • How to Gain SEO Experience & Improve Your Skills • The EVE Framework of Content-Led Link-Building • Innovation and Disruption:
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