As users, marketers undertake Threads' pre-ad experimentation

July 10, 2023

As users, marketers undertake Threads' pre-ad experimentation

Despite the absence of advertising options on Meta’s Twitter copy cat, numerous brands have already established their presence on the app with their own profiles.

Additional coverage:

Holding company chief investment officers say they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video. More in this Digiday+ Media Buying Briefing.
The gap between TikTok and Instagram Reels and YouTube Shorts isn't too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab VidCon, as covered in this video.
Claire's has evolved its marketing efforts beyond store signage to embrace a full-funnel marketing and advertising approach over the last two years.
Genna Franconi, founder and president of Trade School, discusses the changing content landscape for agencies, and why the traditional model needs to keep evolving.

Other things to know about

Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
In-store ads have become part of marketers’ multichannel approaches as they seek to drive discovery and consideration for brands and products. Sponsored by Best Buy Ads.
Register for this webinar on July 26 at 10 a.m. ET to learn about the future of first-party data, emerging trends and the opportunities that lie ahead for publishers, as well as the valuable lessons gained from The Independent’s journey toward becoming a first-party data-only publisher. Sponsored by Permutive.

Marketers feel Twitter frustration amid Meta's Threads launch

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What you need to know about Meta's Twitter rival Threads

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