So rife are sports metaphors for sex that you probably can’t recall when you first encountered one.

Was it a hushed schoolyard discussion of what getting to each of the bases represented? Or Yankees broadcaster Phil Rizzuto calling a date in a car like a baseball game—“Here he comes, he’s out! No, wait, safe, safe at second base.”—in Meat Loaf’s hit song “Paradise by the Dashboard Light”?

Now a new NYC store, Contact Sports, is taking the metaphor into extra innings, with a retail concept that has a sporting goods-store vibe, but where vibes themselves—and a variety of sex toys and other sexual wellness products—are what’s on offer.

The store, co-founded by married couple Chelsea and Justin Kerzner, is located in Manhattan’s upscale shopping district of SoHo.

Buzz is a given when talking about a store full of vibrators, and we made our way there to see what it was all about.

Field of screams: We visited on a recent afternoon that was, fittingly enough, steamy. There we met Justin, still looking every bit the Division I athlete he once was, having rowed for the University of San Diego.

“We thought if we ever wanted to get in the category, we’d have to do it in a way that was exciting for the average consumer and wasn’t scary and uncomfortable and gross and humiliating,” Justin told us. “We thought the adjacency to sports was really funny…there’s just endless dumb innuendo that can be used across literally any sport.”

Keep reading here.—AAN

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We have good news and bad news. The good news is Bed Bath & Beyond will live on, thanks to Overstock.com. The bad news, if you miss that overpoweringly sweet store smell, is that the retailer will be online only.

The e-commerce brand won an auction for Bed Bath & Beyond’s intellectual property rights in bankruptcy court late last month, and now plans to relaunch its website and mobile app under the Bed Bath & Beyond moniker later this month or in August, CEO Jonathan Johnson told CBS MoneyWatch.

The move is in keeping with Overstock’s transition from a liquidator of everything from jewelry to electronics to an online furniture and home furnishings destination, which started nearly four years ago, Johnson previously told Retail Brew. Well in advance of Bed Bath & Beyond’s bankruptcy, Overstock began carrying similar products, such as small kitchen appliances, to appeal to its competitor’s customers.

Keep reading here.—KM

“Supergoop wants to encourage consumers to use its sunscreen year-round—but there’s no denying that summer is a particularly good time to market sun protection,” writes Marketing Brew’s Jasmine Sheena:

That means that in the warmer months, the brand implements an out-of-home advertising strategy that encompasses on-the-ground activations across the country. Supergoop has increased investment in its out-of-home advertising strategy 22% year over year, CMO Britany LeBlanc said, including through pop-up “Sunshine Shacks” that appear in different cities across the US.

Read the whole story here on Marketing Brew.

Today’s top retail reads.

Prime time: A deep dive into Logan Paul’s Prime Energy, the energy drink drawing the ire of Senate Majority Leader Chuck Schumer over its high caffeine content. (CNN)

Bad influence: What can be learned from the controversies surrounding influencer marketing campaigns from brands like Tarte and Shein? (Business of Fashion)

Material world: Sustainable fashion materials may be better for the environment, but they’re not always better for the bottom line—a major challenge for brands in the current economy. (Glossy)

Retail radar: Want in-the-know details on what’s trending, trailing, and sticking around in retail? Download Marigold’s Retail Consumer Trends Index to peep the stats and meet your customers where they are.*

^{*This is sponsored advertising content.}

A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.

Retweet: Montreal’s move to pedestrianize Mont-Royal Avenue every summer has boosted the retail business for the street, with commercial vacancies down significantly. (Jonathan Berk on Twitter)

Double tap: At Wimbledon this year, the players are serving tennis balls, but the spectators are serving looks. The Grand Slam tournament’s Wimbledon Threads series breaks down the best fashion moments on the grounds, including looks from its on-site Ralph Lauren shop. (Wimbledon on Instagram)

FYP: Ever wonder how Tylenol got its name? (Shwinnabego on TikTok)

Tune in: How CPG retailers should switch up their summer strategies, including category cross-promotion and doubling down on digital ads. (Circana Growth Insights on Spotify)