Popeyes embraces TikTok trend 'Girl Dinner'

Welcome to the last week of July. I don’t want to freak you out, but next week is August. So, let’s jump in.

Popeye Launches a TikTok-inspired ‘Menu’

Popeyes is leaning into the TikTok take that has women admitting they only want small plates or sides. In response, Popeyes has officially launched its “Girl Dinner” menu—just all of the classic Popeyes sides, listed individually.

Natural Light Goes Coastal with Sperry Boat Shoes

Natural Light and boat shoe company Sperry have teamed up to release a boat-centric drink koozie. The koozie is an upcycle of Sperry boat shoes, Natural Light-branded (leaning into its “Shore champagne” nickname), and comes with a 30% discount on a pair of Sperry’s boat shoes.

Pop-Tarts Revive Crazy Good Campaign

Another brand taking advantage of nostalgia, Pop-Tarts is bringing back characters from their Agents of Crazy Good campaign. But this time, instead of running in fear of being eaten, the characters will ”entice humans to crave them for their next snack.”

First-Ever Premium YouTube Price Raise

For the first time, YouTube has raised premium subscription prices for the first time in the United States since the original launched in 2018. This comes after companies like Amazon Music, Apple Music, and Tidal have also raised prices.

Sponsored by Insense

Build a roster of your perfect UGC creators and micro-influencers in minutes

Join major e-commerce brands like Clinicalskin, Bearaby, and KOS Naturals who use Insense as their 3-in-1 tool for UGC, influencer posting, and whitelisted ads.

You’ve probably tried various UGC and influencer marketing platforms, but Insense stands out:

Book a free 1-2-1 strategy call and get $200 for your first campaign by Aug 4.

P.S. As a bonus—Insense has created the ultimate cheatsheet “How to find and choose the right creators”

Around the Web

Just Can’t Get Enough

The Millennial lifestyle subsidy. We love our apps of convenience.

Do you partake in “Girl Dinner”? Did Popeyes’ tongue-in-cheek addition make you laugh? Or are you more excited for a Brewzie and boat shoes? Reply and let us know your thoughts and feelings!

Thanks for joining us, and we’ll see you Thursday!