🔍 How To Drive Six-Figures From A Single Article

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How Brands Drive Six-Figures In Revenue From A Single Article

Reading time: 2 Minutes

Here’s what you’ll learn in those 2 minutes:

What Is A Money Page?

A money page is a page specifically created to generate sales.

This comes in two forms:

And the goal is to create SEO optimized content based on intent and then match the intent with products that satisfy the underlying intent.

Quick note: Here’s how to find your “money pages” in 5 steps:

Now, to map the intent with your money pages.

Understanding Google Search Intent

To drive action you need to understand intent.

And any person who Google searches something has one of four intentions:

Understanding intent, is understanding the “why” behind any search query.

And two of these four intents drive high-quality traffic to your money pages.

To optimize your content, use this table of keywords and the search intent behind each one:

How Masterclass Monetizes Off Informational Intent

Masterclass, the online learning platform valued at $2.75 billion, drives ~10M visits a month in organic traffic.

The majority of this traffic comes from informational intent based articles.

Examples: (These pages drive over 500k in traffic each month)

Masterclasses’ recipe breaks down like this:

Masterclass Example:

How Moosend Monetizes Off Comparison Intent

Next is comparison intent.

Moosend ranks on the first page of Google for “Mailchimp Alternatives, " a search term with high intent.

High intent = A user looking for a solution.

In this case, the user is actively looking for a Mailchimp alternative and hunting for the replacement.

The key to Moosend’s article is how they position Moosend as the best alternative to Mailchimp and create specific product placements in comparison to Mailchimp.

And this one article from Moosend drives six figures in annual recurring revenue each month.

That’s over 7-figures in annual recurring revenue a year from one article.

Example:

Here’s How To Replicate It:

Time To Implement

Here’s how I would use SEO to drive traffic to a Content Marketing tool:

How To Optimize Every Ad Dollar

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This Week’s Rabbit Hole Reads & Resources

Three cold brews down and we made it to the end. Remember if you want me to shoot over a tip on how I’d grow your startup or product then reply to this email and I’ll get it over to you in 12 hours.

I’ll be back on Tuesday 🙂 

Alex Garcia

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