Is spam getting worse? Here's the data for 2023

Spam is pervasive and comes in many forms. It’s a problem. But is it getting worse?

To measure the spam problem, we partnered with QuestionPro to survey 1000+ people here in the US. We compared this data to the survey from last year to measure the size and shape of the spam problem in all channels:

Which social networks have the most spam?
How do most people respond to email spam?
How much text spam are we getting?
What percentage of our calls are cold calls?

You might be surprised at the depth of the problem.

As a bonus, we asked 7 legitimate marketing experts for their input. In the context of all of this spam, what should the legitimate marketer do?

The data in this report explains why the psychology of our potential customers is often so negative. How trust within the context of each channel is eroding. And what we should do to stand out amid the constant flow of unwelcomed noise…

Yes, show me the 2023 spam report →

I want to extend a heartfelt thank you to all ethical marketers who refrain from spamming. Your efforts play a crucial role in preserving trust and ensuring a positive relationship with our audience.

I’d also like to express my gratitude to our contributors and to Carmen Simon, the cognitive neuroscience expert, for sharing valuable insights on how we can create desirable marketing messages.

If you found this information valuable, please feel free to share it with your fellow marketers. And if you encounter any spammers, you know what to do—send them this link and suggest they try content marketing instead.

Thank you for your time, and I hope this report has been eye-opening for you.

Is spam getting worse? Here's the data for 2023

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