GrowthHackingIdea - The formula of the best-performing ads
The formula of the highest performing Facebook ad:
1. Headline text and image headline is 5 words long.
2. Post Text: 14 words long
3. Link Description: 18 words
4. Includes words: you, free, because, instantly, new.
5. Best CTR: “Learn More” (a 22.5% higher CTR compared to the TOP #2 - “Sign Up”).
6. Best converting CTA: “Sign Up” (a 14.5% higher conversion rate compared to “Learn More”)
Source: adespresso.com
Cheers,Charlie Patel ;)
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