34% of marketers are not using this trend
My agency, NP Digital, recently surveyed 1,000 marketing professionals to identify the Top Paid Media Trends of 2023.
- We weren’t surprised to hear that 66% of our respondents use video often in their advertising.
- --> What surprised us was that 34% aren't.
Video marketing is no longer the future. It’s now.
According to Statista, internet users spent an average of 19 hours per week watching videos online in 2022. That’s almost a full day!
If there’s one advice I can give you to boost your marketing results, it’s to invest in video ads.
I recommend that you experiment with different formats, platforms, and types of content.
For help figuring out the appropriate video strategy for your business, contact my team at NP Digital. Just follow this link to schedule a call!
Do you want to see something cool? Check out this awesome playable video (not a GIF) that you can easily add to your emails. Most impressive, it doesn't add a lot of Kb to your email!
Remember, videos are all the rage these days and they're proven to be highly effective.
This particular video showcases our upcoming virtual conference, "The Digital Marketing Evolution: Marketing in the Age of AI," happening next month.
Click here to claim your pass.
Cheers,
Neil
PS: We’ll be talking a lot about AI with some of the industry’s leading experts during our virtual summit on September 26-28. The early-bird registration period ends soon — all details are here!
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