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Shopify Dispatch Issue #411 - Merchandise productivity, Archiving Shopify products

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Issue #411 - August 9th, 2023

It Does Make A Difference

Kevin Hillstrom calculates how slight improvements in merchandise productivity can lead to more long-term profit.

The bonus part about how to use email marketing to improve merchandise productivity is short and powerful.

Should I archive or delete Shopify products

Ilana Davis writes about the SEO problems with archiving or deleting products in Shopify.

Find patterns in customer behavior

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

My articles this week

Prevent and recover defecting customers

Build customer loyalty one personal email at a time

Using customer grades to define valuable customer behavior

Using customer reviews to acquire new customers

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #410 - Shopify Summer 2023 Edition

Wednesday, August 2, 2023

​ Issue #410 - August 2nd, 2023 Summer '23 Edition: 100+ updates that reimagine commerce for the future Shopify released their Summer 2023 Edition which includes a bunch of updates. Big highlights

Shopify Dispatch Issue #409 - Profit profiles, Marketing campaign metrics

Wednesday, July 26, 2023

​ Issue #409 - July 26th, 2023 Profit Profiles How many repeat orders and how much profit you capture has a huge impact on your performance. Kevin Hillstrom outlines three example profit profiles and

Shopify Dispatch Issue #408 - Business trajectory, Variety packs

Wednesday, July 19, 2023

​ Issue #408 - July 19th, 2023 Reverting Back To The Trajectory Line Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your

Shopify Dispatch Issue #407 - Smart order routing, Replacing product pages

Sunday, July 16, 2023

​ Issue #407 - July 12th, 2023 Smart Order Routing: Prioritize Fulfillment Locations and Deliver Products Faster to Your Customers Emily Manley describes the new smart order routing feature added to

Shopify Dispatch Issue #406 - Linking Llama, Checkout conversions

Wednesday, July 5, 2023

​ Issue #406 - July 5th, 2023 Turn discontinued products into opportunities with Linking Llama Ilana Davis launches Linking Llama to help discontinued products convert buyers. What a billion data

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