🕵️‍♂️ I stole Youtube's #1 expert (Paddy Galloway)

Today's email is brought by The Truth About Passive Income​

In the world of YouTube, Paddy Galloway is one of the most sought-after strategists.

Among the brands and creators he has worked with are MrBeast, Jesser, Noah Kagan, and Red Bull.

The waitlist for his services goes on for months. As you can imagine, getting a chance to talk to him about Youtube is almost impossible.

Unless you are a good thief, that is.

Lucky for us, Paddy is very active on Twitter/X where he posts AMAs (Ask me anything) frequently. In 2023 alone, he has done three of them. Each time, he received more than 100 questions.

So, as good thieves, we reviewed each question and compiled the best answers.

This article feels like a free consultation with Paddy. Here’s everything you can steal from Youtube’s top strategist 👇

And now, let's jump into this week's sponsor...

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🤖 If you are thinking about starting an AI newsletter, don’t.​

AI has been a hot topic for the last few months. Everyone and their mother seem to have an AI newsletter. And while growth numbers keep rising, it’s not the same when we talk about $$$.

Matt McGarry (newsletter pro) writes a short reflection on why he thinks starting one is a bad idea.

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📈 Ali Abdaal’s newsletter had 240,110 subscribers by the end of 2022. Today it has 510,000 (so 100%+ growth).

​Here are the 5 tactics that made it possible.​

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✍️ The Perfect Blog post structure​

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💪 Andrea’s advice to one friend who wants to learn marketing this summer: Start a newsletter and make it grow​

Andrea’s thesis (which I subscribe to in full) is that theory without practice is meaningless. If his friend sticks to it, he’ll know more about marketing by the end of the summer than 90% of Twitter gurus.

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​This newsletter is like The Steal Club but for marketers.​

A great thing about building The Steal Club Membership is that I now have an excuse to invite cool creators and talk about interesting things with them 😂

Yesterday we had a live guest session with Kevon Cheung on our Membership. He shared his experience growing his free email course to over 3,000 students, and it was really insightful.

If you want to learn more about how Kevon built his Email course, he created Email Course Engine to share the playbook (highly recommended).

This week we continue with our Lead Magnet Sprint. We have a feedback session and another guest coming tomorrow. Busy week!

Building this Membership is proving to be a ton of work in the early stages, but I'm having FUN building for the first time in a while.

If you are interested in joining us for the next sprint, you can join the waitlist by clicking this link.​

Have a great day!

Alex Llull, Chief Thief

PS: What do you think of today's email?

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