🔍 50,000 Followers On IG. In 12 Weeks.

Save 40+ Hours Of Influencer Sourcing + Campaign Management

The worst part about UGC and influencer campaigns? Sourcing. Briefing. Management.

So, Insense removes the bottleneck by:

And they helped 1400+ brands and agencies grow by scaling their content three ways:

And if you book a demo, they’ll give you a free month of post production work.

That means taking a UGC video and adding all the bells and whistles that converts it into a killer ad.

You can book a 15 min demo here.

The Instagram Growth Playbook - 0 to 50,000 Followers In 12 Weeks

Reading time: 3 Minutes

My homie Colin Landforce started taking Instagram seriously 12 weeks ago.

And he’s killing it with short form:

Here’s his playbook:

1. Consistency (But It’s Not The Typical Advice)

You’re not consistent because of the algo. You’re consistent because of math.

Every 1/10 videos for Colin gets 100k+ views. When that happens he adds thousands of followers and hundreds of subscribers.

So, if every 1/10 videos goes viral - would you rather publish 20 videos over 3 months or 20 videos over 20 days. If you’re a math person, publishing 20 videos over 20 days increases your odds of success.

2. Consistency Determines Your Strategy

To quote Colin, “ No one should know what their content strategy is until they’re a hundred videos in.”

Colin posted his first video on April 21, 2023 and didn’t miss a single day until July 10, 2023.

83 videos. No misses

Those hundred videos will teach you:

Consistency breeds data. And in data you find common denominators. Not sporadic output.

3. Consistency Drives Content Market Fit

Content market fit builds an audience. Product market fit helps you monetize that audience.

100 videos in and you’ll learn how to find content market fit:

How does that then help you find product market fit? Your content should support a product plug. Meaning, if you plugged the product - it’d feel seamless and organic.

4. Building Your Playbook

100 videos in. You found content market fit.

Now, to develop the playbook.

Colin’s playbook falls into two categories:

Current Topics: Product Building, Golf, & Brand Building

Current Formats: How To, Factories, School, Brand Look, Who Makes X, and Get Your Brand Right

5. Getting People From IG to Your Email List

Unlike platforms like Twitter or LinkedIn, you can’t add a link to your content on IG. The link only exists in your bio. So, friction exists. But that’s not the problem.

The problem is expecting the majority of your audience to go searching for more value.

How do avoid this: By telling the viewer where to go, why to go there, what they’re going to get.

Because your short form content is snackable value that bridges to the entree.

The key to making this work: Adding a call to action.

Here’s the numbers:

Share value. Collect value. To share more value.

Colin’s Quick Rulebook For Beginners

This Week’s Rabbit Hole Reads & Resources

This one was fun to write. Exhausting but fun. Also, Colin, our friend Oren, and I are launching a cohort based court very soon on creating a short-form content. I’ll share details early next week. We have a call later today.

If this helped then I’d appreciate a reply. It lets me know where writing the right case studies for you. And it helps with our deliverability.

Also, here’s Colin’s newsletter. It’s a great read and if you love brand building and product build then you’ll want to subscribe.

I’ll see you Thursday.

Alex

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