3-2-1: Anti-clickbait, 19% Conversion, Cross it out

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3-2-1: Anti-clickbait, 19% Conversion, Cross it out

Hey — It's Harry

Some days it's simple. Some days it's sweat. The reader doesn't care. I like that about writing. Two minutes, two hours, the ink looks the same.

If it's good, it's good. Your only constraint is how many times you're willing to cross it out. If I have any talent, I think that's it!

Enjoy today's issue.

Estimated read time: 2 minute 34 seconds.

Before we begin... a big thank you to this week's sponsor.

ExitFive

• Promoting today's sponsor is easy. I was one of the first members.

• Exit Five — The best B2B marketing community on the web

• Get advice, learn what's working, connect. 7-day free trial. Give it a go

Three Short Examples

1/ How Vogue tapped 5M views from a 3 year old interview

So. Barbie comes out and Greta Gerwig becomes one of the hottest names on the planet.

Lucky for Vogue, they interviewed her 3 years earlier. Tune in for a masterclass in repurposing content.

Content Repurposing

2/ What if you replace your homepage with your product?

Well. Rows did. Conversions doubled.

Rows Conversions Doubled

Will this work for you? Probably not.

• Rows is freemium

• People already know how to use a spreadsheet

• The market size is huge

All perfect for product-led growth.

But, it is a reminder to be bold. What if you're wrong? Who cares.

“If you're not failing, you're not innovating enough.”

3/ A photo of my inbox last Friday

Spot the odd one out.

My inbox

9 out of 10 subject lines compete on juiciness. One on reputation.

“New: 🍿 Case Study #052”

Anti-clickbait. In a sea of hyperbole.

I've seen the same popcorn emoji fifty times. I'm primed. I know it's good. They don't have to shout. Consistency is how you build a brand.

Growth Design emails

Thanks Dan from Growth.Design for answering my emails

Two copywriting tips

1/ “You are alive in inverse proportion to the density of cliches in your writing.” — Nassim Taleb

Ogilvy rewrites

Credit to (the venerable) John Long

2/ Don't persuade, let the reader be persuaded

Actual Ogilvy rewrite

One Favourite Tweet

Favourite Tweet

That's all folks. If you enjoyed today's issue please do reply (it helps with deliverability). If you didn't you can unsubscribe here.

See you next Monday (or Tuesday) (or Wednesday) — Harry

P.S. Want to sponsor? Last one got 6,975 clicks (new record!) Details here.

P.P.S. Song of the week

Enjoy the newsletter? Please forward to a pal. It only takes 20 seconds. Making this one took 28 hours.

New round here? Join the newsletter (it's free).

You are receiving this email because you signed up for my newsletter.

Marketing Examples | Copywriting Examples | Unsubscribe | London, SW19 5AE

Older messages

3-2-1: The Perfect Offer, 8,260 Replies, Verb Tips

Monday, August 14, 2023

Hey — It's Harry.It's 3:47am, I'm in the big smoke. Alone. Laptop. Green tea. Looking at the whiteboard like a dozy dog. Six words on it. Five with li ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: The Perfect TikTok, One Star Reviews, Copywriting Tips

Thursday, August 3, 2023

Hey — It's Harry. I went on a nice date this weekend. A London treasure hunt prepared by none other than Professor James Moriarty! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: Marketing Examples is BACK (again)!

Wednesday, July 26, 2023

What happened? Well, I set sail for Pantelleria. The plan was to only return to Mother England with a completed course. The plain failed. But I did ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: Jambys, Hooks, that Reddit ad

Friday, April 21, 2023

Welcome to the eightieth volume of Harry's (Marketing Examples) Newsletter. I'm back in Tenerife. I like it out here. Nowhere to go, nowhere to be. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: Loom, Rihanna, Counterintuitive CRO

Friday, March 3, 2023

Hey — It's Harry. Welcome to the seventy-eighth volume of Harry's Newsletter. I'm sitting in a London cafe. Sipping a coffee. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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