GrowthHackingIdea - +42% CTR from emails (one minor change)

Whirlpool wanted to direct their email subscribers to a rebate download page.

After this A/B test they managed to increase CTR by 42%.

#1. Their initial variant had 4 different benefits and buttons labeled "See Details" after each.

#2. The treatment removed 3 buttons and focused on only ONE.

Result: #2 outperformed #1 by 42%!

How many CTAs do you have in your emails? (links are CTAs too)

P.S. Looks like I need to reduce amount of CTAs in my emails :) (I'm working on it) ;)

Source: neilpatel.com


Cheers,
Charlie Patel ;)



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