GrowthHackingIdea - +50% to conversions (from free trial)

Folks from Appcues analyzed their data and found that free trial users who participate in sales demos tend to buy their services more often than those who do not.

So they tried a lot of different ways to get free trial users into demos.
A lot of different email techniques failed to drive a significant increase in demo appointments created.

Eventually, through another approach, they managed to achieve +50% lift in the volume of sales demos.

How?

They used a slideout that appeared right in the product during free trial.

Here's how the slideout looked:
"Hey, I'm John, your account rep here at Appcues. Do you have any questions I can answer? If so, you can instantly schedule time for us to chat. [Get a private demo] or [maybe later]".

Source: www.appcues.com


Cheers,
Charlie Patel ;)



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