Ahead of the debut of Winning Time’s debut season in 2022, stars of the HBO series made sure there was no missing it. John C. Reilly, who plays former Los Angeles Lakers owner Jerry Buss in the show, made appearances on The Late Show with Stephen Colbert and Good Morning America, while Quincy Isaiah showed up everywhere from GQ to The Tamron Hall Show, part of a promotional blitz to get viewers tuned in.

It looked a little different this summer for the series’ sophomore season. The ongoing writers’ strike meant there were no late-night shows for cast members to appear on—not that they could have, anyway, due to the actors’ strike that began in July. Cast interviews that did run in places like GMA, E!, and Variety all contained disclaimers indicating that conversations were conducted ahead of the work stoppage.

It’s a familiar tune across Hollywood. The ongoing writers’ and actors’ strikes, which prohibit marketing work for struck companies, have temporarily erased the celebrity power of promotion ahead of the fall TV season, awards season, and a bustling fall movie release schedule. As Paramount CEO Bob Bakish recently acknowledged, “strikes do present some marketing challenges.”

With no end to the strikes in sight, some marketing departments are relying on influencers, experiential events, and even word-of-mouth to help fill the gap. But those routes have their own complications, experts told Marketing Brew, and there are risks that any kind of promotion could inadvertently bring attention not to the programming itself, but to workers’ demands.

“There’s a lot of questions going around in marketing departments right now about how you launch a big show without it becoming entirely wrapped up in the labor dispute,” Fred Black, principal analyst at Ampere Analysis, told us.

Read the full story here.—KS, KH

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Data brokers are going to California with an aching in their hearts.

The state, the first to adopt a comprehensive consumer privacy law that is often considered a harbinger of privacy legislation to come, is considering a new bill that could further regulate the data broker industry.

The bill, called the Delete Act, is headed to a full vote later this month.

While California’s existing privacy laws allow citizens to ask brokers to delete their data, the Delete Act would streamline the process, creating what’s described in the bill as an “accessible deletion mechanism” that would essentially require all data brokers to “empty trash” on an individual, if they ask. In other words, it would give residents a one-stop shop for these requests, as opposed to asking each data broker individually.

The state already maintains a public registry of data brokers, which lists at least 500. Additionally, after a data broker processes a consumer’s deletion request, the bill would require it to delete “all personal information of the consumer” at least once every 45 days. If passed, it would go into effect in 2026.

Earlier this year, Planned Parenthood and the Electronic Frontier Foundation voiced support for the bill, with the latter describing the current process for requesting data deletion as something that “can become time-consuming and tedious.”

Keep reading here.—RB

Marketers and the people they want to reach aren’t exactly seeing eye to eye when it comes to where ads show up, according to Kantar’s latest Media Reactions report.

The study is based on research conducted among about 16,000 consumers and 900 senior marketers around the world. This year, it revealed a “significant contrast” between the ad channels and platforms preferred by marketers and those favored by consumers, according to Kantar.

For the second year in a row, consumers chose Amazon as their favorite ad platform, with most finding its ads to be “relevant and useful.”

Among marketers, however, Amazon didn’t even crack their top five: Their No. 1 pick was YouTube, which saw a 6% increase in trust among that group compared to last year. Consumers ranked Google, TikTok, Instagram, and Spotify behind Amazon, in that order. After YouTube, marketers said they most prefer Google, Instagram, TikTok, and Spotify.

When it comes to media channels, consumers showed an affinity for ads that reach them via in-person experiences like events or going to the movies, aka “channels that cause the least interruption to their lives,” according to Kantar. Marketers leaned more toward newer channels.

Continue reading here.—AM

There are a lot of bad marketing tips out there. These aren’t those.

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Executive moves across the industry.

• Virginia Ritchie, who has been at Tommy Hilfiger for more than a decade, was appointed global CMO.
• Jennifer Tate has joined CKE Restaurants, parent company of Carl’s Jr. and Hardee’s, as CMO.
• Emilie Cotter, Audi of America’s chief communications officer, has been promoted to CMO and head of brand marketing communications.

Investing involves risk, including risk of loss.

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“Financial Communications Society” 05/04/2023 Fresh Invest Season 3, Gold Medal for Corporate Retail within Branded Content: Audio. https://thefcs.org/portfolio-awards/2023-brochure.

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