DirecTV & Disney leverage football season

Welcome to football season. Brands are taking advantage—let’s dive in.

DirecTV & Sunday Football Tie-in

DirecTV has teamed with Travis Kelce and Chris Jones of the Kansas City Chiefs for an audio series on Spotify called “Sack the Sunday Scaries.” Listeners can also enter a sweepstakes to win a Travis Kelce “pajersey” or body pillow.

Roku Cuts Shows and Workforce to Cut Costs

The Roku Channel has decided to remove around 37 shows as a cost-cutting measure. The move may cost Roku a content-impairment charge of $55 million to $65 million for “removing select existing licensed and produced content.” This also comes as Roku lays off 10% of its staff.

Hulu + Live Announces Discount During Disney-Spectrum Faceoff

Not only has Disney already encouraged Spectrum customers to switch to Hulu’s pay-TV package for access to ESPN and Disney’s other networks, Hulu + Live is now offering a nearly 29% discount to do so. Notably, the discount is for the ad-tier version of Hulu, ensuring Disney can still sell ad spots.

X Possibly Under FTC Scrutiny for Missing Ad Labels

X users are noticing in-stream ads appearing without their required “Ad” labels. At present, no one is sure if it’s a glitch or intentional and the executive director at the Center for Digital Democracy, Jeffrey Chester, told TechCrunch he believes the FTC should investigate.

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Just Can’t Get Enough

Football—but make it animated.

Is your brand gearing up for football season? Have you figured out a sports-centric strategy? Or are your target customers not fans of football? Reply and let us know!

Thanks for joining us, and we’ll see you Thursday!