How to use an auto responder to increase productivity, plus introducing our newest service.

HEADER TESST

Are you sick of us talking about pitching for holiday gift guides?
Yeah, us too.

We're winding down our gift guide course promos and moving on to new topics to help you do your own PR. So, this is the last time we'll say this for a long time: Holiday Gift Guides are the best media opportunity of the year for product businesses. Right now, there's still time get your act together to pitch digital gift guides, which:

1. have the most placement opportunities all year
and
2. give you incredible backlinks for improved SEO ranking
oh, and also
3. can supercharge your end-of- year sales. Folks click those media feature links and buy, especially in the last two weeks before x-mas.

So if you want to get that sweet, sweet gift guide press for your product, here's the link (with a discount). And we promise this is the last time we're gonna talk about it this year!
---
Below is a bunch of fresh content including my new Wednesday productivity experiment powered by an away message. We also ramped up our site and we formalized a service we've been secretly providing for a while. Read on to learn more!

Abraços,
Nora & Kirsten

Show, Don't Tell

How I get more work done in less time
by leveraging an away message

At this point, most people know about the power of email signatures and how everyone needs one. But an often overlooked place in business communications is the away message.

Lately I've been trying to get more heads down work done on Wednesdays by not letting myself spend any time in my inbox, which for a publicist is borderline sacrilege.
Publicists live in their inboxes. We don't ignore emails. Which means our work is regularly interrupted.

To get editors and clients onboard with my plan of... ignoring them for the day, I decided to be transparent about what I'm doing and invited them in to experiment with me. This way they also had ownership over the process, and maybe even a little inspiration to start experimenting themselves.

Guess what, Wednesdays are now my most productive days. And not one person has pushed back.

Invite emailers to try something new.

Kirsten also has a great away message that points folks to our bevy of resources located in our blog, for when she is too busy to respond quickly. Even when we can't help, we're being helpful. Truly, a great brand building moment.

Use your away message to plug your content, projects, or work.

And if you want more info on OOO replies that work for you, some of my favorites are at the bottom of this article.

They are written by cats. MEOWWWWW!

Sneak Peak!

We're hosting a free guest workshop all about holiday email marketing

This is gonna be one timely and helpful workshop. If you're gearing up your holiday marketing techniques, this is the one for you. Our hosts are also SMS marketing experts, a *new thing* that we all need to know more about! Stay tuned for a more formal description in our next newsletter.

Who: Aeolidia - email marketing, branding, and shopify experts

When: Tuesday, October 17th | 3:00 – 4:00pm EST
Live on zoom: https://us06web.zoom.us/j/82233336937?pwd=MXNBcmxLdlUvWURVUlVnWXpnNXpEdz09

We'll send you more info soon, but if you want to pencil us in, save zoom info above or add it to your Google Calendar here.

Good Links

All about emails

Styling Your Sales Funnel With Elizabeth Stiles
Girl Gang Craft The Podcast

5 Simple Tweaks for Better Email Deliverability
Entrepreneur

How to Write Pitch Subject Lines Editors Will Open
Wolf Craft

5 Abandoned Cart Angles that aren't "you forgot this"
Damn Write

PR Wins

To be transparent, this PR Wins section is a little bit of a self promo tied up in celebrating a Wolf Crafter's incredible success.

Wallpaper designer Faye Bell went through our Tweak & Edit PR Review process, updated her website and assets, and was ready to let the media know about her work. What’s more, she had a new product launch coming up the next month!

Using our Media List & Opportunities Kit ( we've been keeping this service a bit secret, but now it has its own new, dedicated page on our site, go check it out!) Faye landed three press placements within the first month! Below are the start of her results:

"I've had a good run of response from the Custom Media List. I landed three big features, and I have 6 upcoming features."

Our Kit opened doors to an array of media outlets, leading to not just one, but three significant features. The impact didn't stop there—with six upcoming features, the designer's work is set to shine even brighter.

Engaging Introductions
"I sent all my intros out yesterday - a handful of kind replies and most were opened. I’ve got an in-person meeting with Modern Luxury next week!"

Hot tip- crafting compelling introductions is key to PR success. With her customized pitch templates in hand, Faye’s outreach was met with positive responses. Most introductions were opened, showing the effectiveness of a personalized approach. In fact, it even led to an in-person meeting with a publisher at Modern Luxury—an invaluable opportunity for direct engagement.

One of the templates you’ll often get as part of the Media Opportunities Kit, is an introduction email, where you’ll tell an editor about yourself and your business. Sometimes you don’t need a pitch to open a new editorial relationship, you just need a good intro!

Exclusive Recognition
"Atlanta Interiors said they would 'love to be the first to cover the upcoming launch of Discotheque.' They don't want other media sources to cover it; they want me to hold it for them."

Nothing beats being able to give an editor the exclusive on your work. Atlanta Interiors expressed their eagerness to lead the way in covering the designer's upcoming launch, "Discotheque." This not only validates the uniqueness of the designer's work but also highlights the impact of tailored media connections.

We gave her a list and some good templates, but Faye did all the outreach . A HUGE congrats to Faye on her great success!

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

How to work with us

If you want to get great at telling your story, for more press and more clients, we can help!

Tweak & Edit PR Review

When you need a constructive second set of eyes to look at what you're doing and tell you exactly what to fix, update, and where you would best benefit from investing time or money.

We're so happy to say our clients LOVE this service. One even said it was the best money she's ever spent on her biz.

Custom Media List & Opportunities Kit

For when you have an upcoming launch, new project, or are ready to start pitching your work to editors.

Our lists are custom-built specifically for your biz. They include editor contact info, pitch notes, article examples, personalized pitch templates, AND 1-1 calls with Nora to walk you through it all.

How to Pitch for Holiday Gift Guides
When you want step-by-step instructions (with videos, email scripts, a pitching calendar, and more) to pitch your products to gift guides with confidence.

PLUS you’ll learn how to pitch smaller holidays throughout the year.

Photography for Media Outreach Guides
For product-based businesses and interior designers who want to make sure they have the *right* images to secure press features.

Psst- most businesses think they have the right images to get press. BUT most don’t. That’s just the truth, and it’s why we created these guides.

How to use an auto responder to increase productivity, plus introducing our newest service.

Show, Don't Tell

How I get more work done in less time
by leveraging an away message

Sneak Peak!

We're hosting a free guest workshop all about holiday email marketing

Good Links

All about emails

PR Wins

How to work with us

If you want to get great at telling your story, for more press and more clients, we can help!

Older messages

Your PR questions answered: timing & when to get started

Your PR questions answered

Your PR questions answered

9 Tips to Supercharge Your PR Plan

Quick reminder for our e-commerce folks

You Might Also Like

My product prioritization framework

Cascade, HTMX, Sponge Furniture, Meaning of Color, Flipbook

9 Trends From Milan We Can’t Stop Thinking About

Subframe, Attributes vs Properties, Front End Handbook, aspect-ratio, GenAI

Ritmo, Climate Change, Icons & Typefaces, Click Wheel JS, CarPlay

Why Jake Arnold Doesn’t Text Clients

The secret ingredient to media success

#453: Design Systems

👨‍🏫 Striking Educational Website Designs + 🏆 Challenge Updates

Code Connect, JS Naked Day, Shape of AI, Product Design, CSS Grid Level 3

How to use an auto responder to increase productivity, plus introducing our newest service.

Show, Don't Tell

How I get more work done in less time by leveraging an away message

Sneak Peak!

We're hosting a free guest workshop all about holiday email marketing

Good Links

All about emails

PR Wins

How to work with us

If you want to get great at telling your story, for more press and more clients, we can help!

Older messages

You Might Also Like

How I get more work done in less time
by leveraging an away message