Fast Marketing tactics | Spotted 👀 around the web

Fast Marketing tactics we've spotted around the web

Get inspiration for your next growth experiments: here are some of the best marketing tactics we found this week.

1. Write a year in your ads

What’s the tactic?
Add a year (2023, 2024, etc.) to your ad copy. For example, instead of "Start strong with reMarkable,” write "Start 2023 strong with reMarkable." 

What was the result?

Based on Confect’s data, traffic from these ads had, on average, a 25% higher conversion rate on the landing page. 

Why does it work?
Including a year can add relevancy and urgency to your ads.

Source: Andreas Nielsen / Confect.io on LinkedIn

2. Show products next to the problem they solve

What’s the tactic?

Place your product next to the problem it solves in your image or video ads. You can show the problem as fixed (e.g., clean clothes) or ready to be fixed (e.g., a dirty pile of dishes).

@gillette on Instagram

What was the result?

When applying this tactic, researchers found that people judged the product to be 21% more effective, and they were 26% more likely to choose it.

Why does it work?

The physically closer the product is to the problem it solves, the more we assume it is better at addressing that problem.

Source: From The Journal of Consumer Research, summarized by Ariyh

3. Create Tweet-sized landing pages

What’s the tactic?

Keep your landing page copy to max. 280 characters, inject personality (no corporate jargon or marketing speak), and include one big button. Plus, sell a transformation, education, or an experience, not a product.

Example from The Ultimate Guide to Unbundling Reddit

What was the result?

Greg states that this tactic increased conversion rates by 300% on average. And that you can expect a conversion rate of around 10% on an average “Tweet-sized landing page.”

Why does it work?

It goes against the way most people design landing pages nowadays (long-form text, diluted messages, etc.).

Source: Greg Isenberg on LinkedIn

Unlike the long-form tactics we share in our other weekly newsletters, we did not verify the effectiveness of the tactics featured above. As with all new tactics, we recommend doing a small-scale test before any full roll-outs.

Would you like more tactics like these?

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