Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising

CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.
September 22, 2023

Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising

As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising.

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  • The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads.
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Top Stories
Ivy Liu
CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.

howdy!
With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity.

For advertisers working with consumer packaged goods, the complexity of factors such as price and distribution makes it difficult to prove the impact of marketing on sales.

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The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.

As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money.

howdy!
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year.

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With next year’s third-party cookie deprecation deadline looming, digital advertisers continue experimenting with new tools to help them navigate the changing landscape.

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Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.

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Apartment Therapy’s president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event.

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