‘Nothing is ready for prime time’: Journalists push back against publications’ race to have newsrooms use generative AI tools
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Why agencies are seeking media execution partners
Thursday, September 7, 2023
As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute their clients' advertising campaigns. To
California State Senator Josh Becker on privacy, data brokers and why he's sponsoring the Delete Act
Thursday, September 7, 2023
The Democrat representing Silicon Valley discussed Senate Bill 362 and why he's concerned with data privacy. September 07, 2023 PRESENTED BY California State Senator Josh Becker on privacy, data
Survey: How third-party cookies are costing publishers and advertisers
Wednesday, September 6, 2023
For publishers and advertisers, the unauthorized disclosure of first-party data on third-party sites has been endemic for years, and it's costing stakeholders money. However, these costly scenarios
With lingering YouTube issues, Google battles broader reputational challenges from agencies
Wednesday, September 6, 2023
Media agencies struggle with balancing Google's sprawling influence over their businesses on a number of fronts: 'If it was just YouTube, and they were just a video provider, it would be a very
Guide: Why consumer insights are step one in BFCM planning
Tuesday, September 5, 2023
While Black Friday Cyber Monday is reliably a time of increased shopping, consumer behavior isn't as predictable. The more brands understand their current and potential customers, the better they
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