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Digiday - WTF is The Sherman Act?

The Justice Department’s antitrust case against Google has observers hearing a lot about the landmark law from the Gilded Age.
September 15, 2023

WTF is The Sherman Act?

The Justice Department's antitrust case against Google has observers hearing a lot about the landmark law from the Gilded Age.

Additional coverage:

  • Hoping for more subscription revenue — and to lessen their reliance on ad revenue — Substack writers are bringing their podcasts to the platform.
  • To tap into TikTok's music culture, General Mills is hoping for a hit song.
  • As Canva continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI.
  • Despite privacy concerns, ChatGPT has been adopted by over 80% of Fortune 500 companies since its launch just nine months ago, according to OpenAI.
  • Our most-read story this week: An advertiser’s guide to the Justice Department’s case against Google’s search empire.
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Top Stories
Ivy Liu
The Justice Department’s antitrust case against Google has observers hearing a lot about the landmark law from the Gilded Age.

howdy!
Hoping for more subscription revenue – and to lessen their reliance on ad revenue – Substack writers are bringing their podcasts to the platform.

While many see retail media as a point-of-purchase opportunity, it’s ripe for delivering ads across the entire shopping journey to drive consumers down the funnel.

Advertisement

howdy!
In hopes to tap into TikTok’s music culture, General Mills is hoping for a hit song.

Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies.

howdy!
As the Australian design platform, founded in 2013, continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI. 

Advertisement

During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons.

howdy!
Despite privacy concerns, ChatGPT has been adopted by over 80% of Fortune 500 companies since its launch just nine months ago, according to OpenAI. 

howdy!
Despite privacy concerns, ChatGPT has been adopted by over 80% of Fortune 500 companies since its launch just nine months ago, according to OpenAI. 

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