The state of direct-to-consumer marketing

Direct-to-consumer fast became the hero of the at-home shopper in the early 2020s, and while some approaches to buying from digital channels may be changing yet again, DTC has cemented a place at the heart of how brand and agency teams go to market to win share of wallet and earn loyal customers.

Digiday and Klaviyo are teaming up to unpack the states of DTC in 2023. 

Brands and agencies working in the DTC space — i.e., primarily selling via online owned-and-operated channels (though you may also sell in other ways) we want to know: How have you shaped your marketing strategies in 2023? What channels are winning your budget, which omnichannel approaches are scoring the most revenue, and how have your approaches to data, teams, measurement and challenges changed over the past year? And what’s in store in 2024? 

Take this survey and receive a $5 Amazon gift card along with the results.

Sponsored by Klaviyo