Key takeaways from the DoJ’s battle with Google that advertisers really should know

Key takeaways from the DoJ’s battle with Google that advertisers really should know

Early trial proceedings unearth intricate details over Google’s ad sales process.

Additional coverage:

• S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z.
• Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.
• During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness.
• In the face of mounting pressure from clients to cut costs and better understand the nature of programmatic or automated buying of media, some are choosing to shore up their data intelligence prowess.
• Here is a sampling of other AI-related news from last week.
• As esports winter sets in, the companies that are best insulated from the cold are the ones that designed their balance sheets for a years-long march to profitability — not the massive and rapid returns promised by some esports companies during the industry’s initial wave of growth.