How CMOs should reimagine social teams in 2024

CMOs: What Are You Doing To Remove Social Team Silos In 2024?

In today’s dynamic landscape, most organizations require a social media strategy to maximize business impact. Leading brands use social for its rich consumer insights, with 76% of social marketers saying insights inform other departments like product, sales and recruitment. 

As brands invest more in social, challenges arise in how connected marketers are to their colleagues across the org. Sprout CMO, Jamie Gilpin, stresses the need to break down silos that restrict the flow of social data and isolate social teams. Learn why CMOs must reimagine their social teams to be more agile and embedded across the entire organization. 

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In our podcast, Social Creatures, we explore the success stories and strategies from our favorite social media businesses. Hear from recent guests like Jamie Crummie of Too Good To Go and Joe Kennedy of Unit London, as they share insights on harnessing the power of social.