Market Mix - 💣 Owned vs Rented Media

Major Acquisition In The Newsletter Space

Talking of newsletters, beehiiv (the platform we use) announced at the start of this week that it has acquired Swapstack, a newsletter sponsorship and affiliate platform:

This is just a few weeks after they made their own ad network available, and provides newsletter operators with further monetisation options, and the company another weapon in its fight for newsletter operator dominance.

Or, in their own words:

These are exciting times for newsletter operators (and what’s good for operators filters down to readers: successful newsletters can invest more time and effort into their offerings).

We’ll keep you updated on how all this plays out. In the meantime here’s Axios’s take on the deal.

Sort Out Those Technical SEO Issues

One of things reputed to be in Google’s sights with the HCU is poor technical SEO - the dull but important website and server optimizations that help search engine spiders crawl and index your site more effectively.

Thankfully Ahrefs recently updated their survey of the most common technical issues with sites it crawls. Take a look and see if there’s any of these on your site:

Is Buying A Website A Good Investment?

Buying a website is one way to speed up the path to owning a profitable online business. A good acquisition might save years of building, getting traffic, and monetising.

But are websites good investments? Or, more specifically, when would buying a site make sense for you?

Chelsea Clarke, who runs the Niche Investor website marketplace, recently published a post addressing just that:

Windows CoPilot Puts Microsoft In AI Lead

Microsoft Windows updates wouldn’t normally interest us much.

The latest update brought Copilot, which could be a game changer in the ongoing AI competition among the big tech companies.

Copilot embeds AI in Windows, allowing Microsoft to integrate its various AI efforts into the vast majority of PCs in the world.

Or in its own words:

Given Microsoft's close involvement with OpenAI, which runs ChatGPT, it has the potential to put the company well out in front versus AI rivals such as Google.

Here’s more on the new service:

Newsletter Shoutout of the Week