AMN # 128 | 6 rules to generate qualified leads through your content

I turned a piece of content that took me 15 minutes to write into $4000

Here are the 6 rules to follow to generate qualified leads through your content

1. Write based on FREQUENTLY ASKED QUESTIONS

Your perfect prospect has specific questions in mind

If you're a CRO agency, then your perfect prospecting is asking

- What are some low hanging fruits to improve my CVR?

- How can I improve my product page above the fold?

These aren't basic FAQs.

These are indepth questions that you can leverage to create content

Define 100 FAQs and begin leveraging them for content topics

2. Content objectives

Every piece of content has an objective

There are a few different types of content you can create

- Authority

- Stories

- Technical value

- Failures & lessons

Your goal here is simple

Take the FAQ and decide how you want to answer the question

If you only post technical value, people will ignore you

If you only post stories, people will get tired of you

You need to mix and match

3. Content vehicles

Now that we know how to create content topics and choose a content objective

The next goal is how to PRESENT THE CONTENT to your audience

These are my favorite ways so far:

- Mindmaps

- Long forms

- Value tweets

- Promotional tweets

- Series based tweets

- Videos with long-form tweets

You are connecting the FAQs with the objectives with a vehicle

4. Connecting with your audience

I don't think people realize how important this step is...

You cannot build a connection with your audience OR get people to trust you if you aren't befriending them

A personal brand is NOT PASSIVE

I don't have an "engagement structure" because that kills authenticity

All you need to do is find accounts in your niche and reply to them with witty content

And then respond to everyone who responds to your content

DO THIS DAILY.

5. Connecting with your audience

USING STORIES

Yes, another point about connecting with your audience

It's not enough to post valuable content daily

Your audience needs to see that you are a real human

Twitter personal branding is also about showing your personality

The way I like to do this is via a long form tweet every single day about my life story

I want people to know who I am,

I want people to connect with me

I'm not a stranger on the Internet,

I'm a human being here to help you through my own failures

6. Optimization

Bi-weekly, go into your own account, take a look at your top-performing CONTENT VEHICLES and FAQS

Then create a list of takeaways What did you learn from the last 2 weeks?

And then create new content ideas around the winners

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AMN # 128 | 6 rules to generate qualified leads through your content

Older messages

Gone are the days of needy DMs

Word of advice: Stop relying on cold outreaching to save you

"Should I focus on building my online presence or cold outreach"

This one client paid my parent's mortgage

I hid this from you long enough

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