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Shopify Dispatch Issue #421 - eCommerce Expo 2023, Holiday shopper survey

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Issue #421 - October 18th, 2023

eCommerce Expo Was AI-Heavy, but Ultimately About How We Keep Shopping Personal

Deann Evans shares what they learned at the London eCommerce Expo 2023.

7 things you need to know about this year's holiday shoppers

Shopify shares another survey they commissioned to research holiday behavior.

Big takeaway from both of these is that shoppers are going to want a better experience than just some photos, text, and a buy button.

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

My articles this week

Should you treat your best customers differently?

Schedule anniversary campaigns for a regular revenue bump

Injecting personality into your marketing

Returning customer vs repeat customer

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #419 - Show compatible products, Filter products

Wednesday, October 4, 2023

​ Issue #419 - October 4th, 2023 Show compatible products to reduce customer service and returns Ilana Davis writes about how to remind and link to compatible products. More ways to filter products in

Shopify Dispatch Issue #418 - New one-page checkout, Traffic sources matter

Wednesday, September 27, 2023

​ Issue #418 - September 27th, 2023 The World's Best Checkout Just Got Better: Fast, Intuitive and All on One Page Xuya Wang writes about Shopify's new one-page checkout which is rolling out in

Shopify Dispatch Issue #417 - Mismanaged stores, 3D product images

Wednesday, September 20, 2023

​ Issue #417 - September 20th, 2023 Clown Show Kevin Hillstrom has a list of ways to tell if an ecommerce store is mismanaged. Elevate Your Product Catalog with Shopify's new 3D Scanner on iOS

Shopify Dispatch Issue #416 - Whale customers, Holiday season prep

Sunday, September 17, 2023

​ Issue #416 - September 13th, 2023 How To Rethink Your Customer Segmentation Efforts To Be More Profitable Courtney Goudswaard writes about how to use customer segmentation to target your best

Shopify Dispatch Issue #415 - Amazon Prime app, Back-in-stock

Wednesday, September 6, 2023

​ Issue #415 - September 6th, 2023 Shopify merchants can soon choose to offer Buy with Prime directly within their Shopify Checkout Amazon will be releasing a Shopify app to allow customers to checkout

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