Shopify Dispatch Issue #416 - Whale customers, Holiday season prep

Issue #416 - September 13th, 2023

How To Rethink Your Customer Segmentation Efforts To Be More Profitable

Courtney Goudswaard writes about how to use customer segmentation to target your best customers (the whales).

7 tips when preparing for the holiday season

With many stores preparing for the holiday selling season, Ilana Davis has 7 SEO and conversion tips to make sure you aren't missing anything this year.

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

My articles this week

Measuring when customers should be ordering soon

Measure your marketing or throw it away

Compare your new vs returning customer ratio for the year

A cold welcome will lose you customers

Eric Davis

Older messages

Shopify Dispatch Issue #415 - Amazon Prime app, Back-in-stock

Wednesday, September 6, 2023

​ Issue #415 - September 6th, 2023 Shopify merchants can soon choose to offer Buy with Prime directly within their Shopify Checkout Amazon will be releasing a Shopify app to allow customers to checkout

Shopify Dispatch Issue #414 - Business entropy, Flow inventory triggers

Wednesday, August 30, 2023

​ Issue #414 - August 30th, 2023 My Couch Kevin Hillstrom writes about how businesses decay over-time unless they are being improved. Shopify Flow - New triggers for product variant back in stock and

Shopify Dispatch Issue #413 - Shopify Collective, Create an event

Wednesday, August 23, 2023

​ Issue #413 - August 23rd, 2023 Introducing Shopify Collective Shopify's released Shopify Collective as a way for retailers and dropshippers to connect. It could be interesting both as a way to

Shopify Dispatch Issue #412 - Organic traffic

Wednesday, August 16, 2023

​ Issue #412 - August 16th, 2023 Organic Percentage Post #1149 Kevin Hillstrom writes about how much more of your sales and traffic are organic but are often mis-attributed. Leaky funnel losing repeat

Shopify Dispatch Issue #411 - Merchandise productivity, Archiving Shopify products

Monday, August 14, 2023

​ Issue #411 - August 9th, 2023 It Does Make A Difference Kevin Hillstrom calculates how slight improvements in merchandise productivity can lead to more long-term profit. The bonus part about how to

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