How CMOs can leverage AI across the marketing org

AI In Marketing Examples: How CMOs Are Leading Teams Into A New Frontier

CMOs often struggle with the challenges of achieving more with fewer resources and making a greater impact without burning out teams.

When Lisa Cole, CMO at Cellebrite, stepped into her role, this was always on her mind. She turned to artificial intelligence as a solution. Lisa brought in Nicole Leffer, a CMO AI advisor, to help navigate this new frontier in marketing.

Sprout spoke with them to learn how marketing leaders can incorporate AI across their teams more effectively to achieve positive results.

Show me how → 

Social Creatures

In 2017, Fyre Festival gained global buzz through social media, but its disastrous execution led to its downfall and founder, Billy McFarland’s, fraud conviction. In Social Creatures’ season 2 finale, we spoke with McFarland, exploring the power and perils of social media marketing and learnings from the infamous event.