TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday.

Additional coverage:

• Digiday is at Advertising Week this year. Here’s what we expect will be the trends out of this year’s event. (Sign up here to receive this daily Advertising Week briefing over email). Elsewhere from AWNY, Omnicom Media Group is rolling out a series of partnerships and alliances over the course of this week.
• Apple's latest anti-tracking feature will combat companies using query parameters in links to track individuals online. Watch our video explainer.
• Social platforms have spent years rolling out AI-powered visual search tools that help people identify and buy elements of the real world around them. Now, Klarna has done the reverse by building visual search into its e-commerce platform.
• In a bid to educate about the latest innovations in the space, UM opened a retail space in its headquarters to let IPG employees and clients play with the latest commerce and retail media tech. And Walmart started an academy to teach the latest in retail media.
• In light of economic headwinds, real estate companies rethink their marketing mix.