Some Black-owned publications push back on MFA reform amid declining traffic

Some Black-owned publications push back on MFA reform amid declining traffic

Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown.

Additional coverage:

• While AI has made remarkable strides in content generation, from writing to art and even music, there remains a distinct gap that only human creators can bridge, according to creators. Read today's edition of our Advertising Week Briefing.
• Conversations have stalled around DE&I. Channing Martin, IPG's Global Chief Diversity and Social Impact Officer, talks about reviving those talks and moving them forward in this episode of the Digiday Podcast.
• To better compete with its rivals, Peet's Coffee is firing on all marketing cylinders. More in this Digiday+ Marketing Briefing.
• OMG is arguing for the buy and sell sides of the industry to work more closely together and play less of a game of telephone. Six major SSPs have signed on to help align their common interests.
• In the sixth episode of our "Is This The Metaverse?" podcast, hosts Alexander Lee and Sara Patterson explore the future of work in the metaverse.