Independent ad tech urges regulators not to stop at divestiture to rein in Google

Movement for the Open Web’ post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers.
October 18, 2023

Independent ad tech urges regulators not to stop at divestiture to rein in Google

Movement for the Open Web's post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers.

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Ivy Liu
Movement for the Open Web’ post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers.

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Vanity metrics won’t cut it anymore for proving that ad dollars are being effectively spent in this ultra-competitive ad environment.

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How brands are creating authentic, memorable connections with retail audiences

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As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns.

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This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market.

As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money.

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Media management firm Ebiquity just pulled off a rather unexpected move by snapping up Transmit, which is dubbed the “Bloomberg Terminal for Media Pros.” 

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To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths.

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Moving forward, Chipotle has no plans to reduce its involvement with the fighting game community, which it views as a relatively uncluttered “white space” offering the brand an unprecedented opportunity to reach both casual and competitive gamers.

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The media agency group is for the first time revealing its retail media-related standards as outlined in its Council on Accountability and Standards in Advertising (CASA) retail subgroup.

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